A product by Eleutherion

Downshift

Less nicotine.
At your pace.

A more intentional approach to cutting back. Downshift brings your plan, daily habits, and progress into one focused iPhone app.

Real accountability. Less nicotine.

Available on iOS
Ask about Downshift
Updated Downshift Today screen showing 11 pouches remaining, daily progress, pouch logging, and Home, Calendar, Tools, and Settings navigation
Downshift for iOS. Interface may vary by app version.

Small steps, with structure

Your plan.
Your everyday progress.

A plan that starts with you

Downshift accounts for nicotine pouch use, vaping, or both. Onboarding brings together your starting habits, goals, and preferred pace to create a structured reduction plan.

An honest picture of your day

Log nicotine use against your daily allowance, correct a log, and look back at your history. Going over an allowance can still be recorded: understanding a difficult day is part of understanding the habit.

Tools for a moment of craving

A craving pause, breathing, and distraction tools offer something practical to do when an urge appears. These features are designed to create a little space between the urge and the next action.

Accountability you choose

Optional app blocking can add friction when you exceed your allowance. This feature requires your permission and a supported device. Widgets and Live Activities keep progress close at hand.

Product status

Available on iOS.

Downshift is available on iOS. We continue to refine the app with ongoing improvements to its tools and everyday experience.

Product questions & support

About Downshift

Downshift is developed by Eleutherion LLC in Wisconsin, United States.

Downshift is a behavior-change and accountability tool, not medical treatment. It does not guarantee that you will reduce or stop nicotine use.

For information about data handled by Downshift and this website, including backup, subscriptions, and your choices, read our Privacy Policy.

A conversation starts here

Get in touch.

For product questions, business inquiries,
or support, we’re here.

hello@eleutherionlabs.com